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Marketing for Financial Advisors, Lawyers, CPA's, and many more through Expectation Marketing

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**A Behind the Conversation series special**

Session 1:  Expectation Marketing

Setting the stage for rapport in larger business events, cocktail conversations, private social events, and first business meetings often leads to larger engagements.  But the two most common questions are; What do I say? and How do I say it? join Shelley and Joe as they discuss what's really important and how you can deliver a consistent and effective message during all those conversations and presentations to lead to larger engagements with your favorite type of clients.

Here are some key points from the session:

Note:  The FULL DIGITAL PROGRAM is available for access at our SCI Digital Store

Setting the Stage for rapport in:

  • larger business events,
  • education events, 
  • cocktail conversations, 
  • private social events, and
  • first business meetings

Should one of these events lead to another?

When given the opportunity to speak in front of large crowds during a presentation or educational session, what is your approach?  What is your end goal in mind?  Do you have a plan to which you want to execute for the purpose of achieve your goals?

Do you have an approach at smaller functions when meeting people?  A very common question of "what do I say?" can be a major determining factor on how effective you will be.

What do I say?

  • technical knowledge
  • about my team
  • about my process
  • my elevator speech

Key elements in WHAT you should say:

  • Relevance
  • Interactive
  • Rapport
  • Encourage audience thinking
  • Partner with audience
  • Contextual
  •  Review what you are going to say
  •  Facilitate the actual content
  •  Review what was shared

A lesser known factor is the way you would say things.  It is extremely important that you have a plan on HOW you would want to deliver your message or speech when the time comes.

How do I say it?

  • rapport building
  • audience "new thinking"
  • partnering with audience

Rapport Building

  • Start and Continue with
  •   Healthy state of mind
  •   Good grounding so other gravitate toward your level of well being
  •   Neutrality
  •   Good will
  •   Intent to partner
  •   Awareness and Openness

For more information on the EXPECTATION MARKETING session visit the FULL DIGITAL version here

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