SEO for Lawyers, Attorneys, Financial Planners, Accountants, CPA's, etc
4 ways to approach SEO to gain an edge on your competition:
- Content
- Inbound Links
- Social
- Citations
Here are some overarching foundational thoughts when considering the 4 points above:
- Supporting Cast for each other
- SEO juice is interlinked
- Success equals Consistency & Continuity
- Optimize for Mobile search
Before I get into sharing some of the highlights, here are some prior knowledge assumptions I take into consideration:
- Basic understanding of SEO
- Terms & Definitions
- Already have a website
- Concerned with Search in Google
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CONTENT CREATION
Content Creation is a KEY factor in the landscape of search engine optimization and winning at providing value to potential customers. With content, you're able to educate readers, offer unique insights on issues, and showcase your expertise in a specific industry or topic. Along with having quality content posted, there are very intricate logistical details that need to take place within your content to maximize the SEO capability of that piece of content.
Below is a running checklist of those logistical pieces that I go into detail in the full digital program video:
- Your actual Website
- Site Design
- Use-ability
- Main Message (service & solution)
- Meta Tags (descriptions)
- Keyword Specific
- On site SEO, Image SEO
- Keyword Research
- Title & Heading
- In Context Headings (H-Tags)
- Youtube Videos
- Fresh Content
- Search Engine Indexing
- Keyword Rankings
ACTIONABLE ITEMS:
Content Creation ideas:
- Google Instant search
- Industry News (mainstream media)
- Alltop.com for other blogs in your industry
RESOURCES:
Google Adwords Keyword Tool:
https://adwords.google.com/o/KeywordTool
- Use this tool to determine what keywords to go after, to use in directing your articles and blog posts
Keyword Rank Checker:
http://moonsy.com/google-keyword-rank-checker
- If you want to know where your site ranks for a particular keyword, this is a great tool to use
Competitive Analysis:
- If you want to know the variety of keywords your site or your competitors site is ranking for, this site does an amazing job in listing out those keywords
View and Download the PowerPoint file below: